Agency work runs on communication. When it’s clear, thoughtful, and professional, projects move quickly, trust stays intact, and everyone’s work comes out polished. When it isn’t, even small missteps can snowball into wasted time, unnecessary confusion, and chip away at credibility —often without anyone realizing how it started.

Before pursuing my Master’s Degree in Creative Writing, I had never given much thought to my writing process. Now, however, I put quite a bit of effort into evaluating how I spend my time when I am writing and what this process does to shape the final product that I want to produce. Am I using my time wisely? Am I focusing on details that ultimately won’t matter? Will the final product speak to my audience the way I envision it?

Ten years of writing professionally. Longer, if you count ghost-writing articles for literal pennies when I was in high school. Over 3000 published articles and 1000 research reports. Hundreds of social media posts, ad copy scripts, and marketing strategies. And yet, I still have days when I feel like I am simply a novice, waiting to find my voice. Imposter Syndrome: Does It Ever Leave? I have always known I have imposter syndrome. It is something I have struggled with from a